Networked Optimization (Silvio Lorusso, Sebastian Schmieg and Amazon Kindle Users) is a series of three crowdsourced versions of popular self-help books. Each book contains the full text, which is however invisible because it is set in white on a white background. The only text that remains readable consists of the so-called “popular highlights” – the passages that were underlined by many Kindle users – together with the amount of highlighters. Each time a passage is underlined, it is automatically stored in Amazon’s data centers.
In 2011, Amazon filed a patent (No. 8,676,045) that covers “various embodiments of a studio arrangement and a method of capturing images and/or video.” Through these arrangements “a subject can be photographed and/or filmed on the elevated platform to achieve a desired effect of a substantially seamless background.” Fundamentally, they serve the purpose of optimizing the process of photographing products by speeding it up.
Impakt Festival – “Where the Optimized Human Meets Artificial Empathy”, curated by A.E. Benenson, Utrecht, the Netherlands, 29th October – 2nd November 2014
Transmediale – “Capture All”, curated by Daphne Dragona and Robert Sakrowski, 28th January – 1st February 2015
A Motivational Session to Optimize Yourself in 30 Easy Steps at Datafied Research: Capture People, moderated by Søren Pold, 30th January 2015