My ongoing Reblogs or Context is the New Content series was part of Wasting time on the Internet 2.0, a project by Laura Catania and Thomas Artur Spallek, that took place at Kunsthalle Düsseldorf on June 30. For WTi 2.0, I selected nine posts that have 50.000 notes or more from Tumblr’s Most Popular Posts and I made videos with 10.800 reblogs (the equivalent of 3 hours in seconds). Since each video is more or less 20 minutes long, playing all of them takes around 3 hours.