This workshop explores the “designerly unconscious” – the tacit assumptions, clichés, and hidden drives shaping graphic design. Using Freud’s iceberg model as a guide, we will map its visible canon (grids, Helvetica, brand guidelines), its semi-hidden rituals and lifestyle codes, and its unruly vernaculars of memes and outsider practices. Through discussion and exercises, participants will examine persuasion, irony, amateurism, and the role of the “inner client” as design’s superego. The aim is to see design not as a coherent system, but as a shifting assemblage of sensibilities, where unconscious layers continually unsettle professional dogmas and open the field to larger realities of imagination and collective practice.
Paul Lu Kellert and Zsófia Küri
Anouk Merceron and Max Beller
Florence Vérne, Francesco Perale and Lauren Nightingale
With the support of Tereza Ruller (The Rodina).
Participants:
Anouk Merceron
Florence Vérne
Francesco Perale
Lauren Nightingale
Max Beller
Paul Lu Kellert
Zsófia Küri